The Instagram Edits App has just launched! If you’re using social media to grow your business—and let’s be honest, you should be—there’s a new tool on the block that’s set to transform how you create content on Instagram.
Say hello to Edits, Instagram’s brand-new video editing app designed to simplify content creation while supercharging your creative output. At Molyneux Marketing, we’re always staying ahead of the curve, and this latest release is a powerful new asset in the social media toolkit—especially when paired with our lead generation and ad campaign services on Meta.
What Is ‘Edits’?
The Instagram Edits app is essentially its answer to TikTok’s CapCut. But instead of jumping between multiple apps to cut, trim, animate, and publish your videos, Instagram is now giving you a centralised hub to do it all—faster, easier, and right within the Meta ecosystem.
As Instagram explains:
“The process of making videos can be challenging, often requiring multiple apps and complicated workflows. With Edits, you now have a dedicated space with powerful capabilities for video creation.”
This is exactly the kind of innovation we love at Molyneux Marketing—tools that give businesses the edge without the tech overwhelm.
Key Features of Instagram Edits
At launch, Edits is packing some serious power. Here are the standout features we’re most excited about:
Multi-channel editing: Work across multiple video layers for richer, more dynamic edits.
Project management: Keep all your creative assets organized and accessible.
Notes section: Store creative ideas, plan out Reels, and streamline future production.
Reels trend search: Stay current by tapping into what’s trending in Reels and audio.
Longer videos: Capture clips up to 10 minutes (a big jump from the 3-minute cap in the Instagram app).
Smart effects: From AI-powered animations to green screens and cutouts, creativity just got a whole lot easier.
Export without watermark: Keep your brand front and centre by publishing watermark-free content directly to Instagram—or download and post anywhere.
You’ll also get access to features like royalty-free music, auto-captions, analytics, and more. And with advanced tools like keyframe editing, AI-generated scenes, and collaboration features on the way, Edits is positioning itself as a full-fledged creative studio in your pocket.
What This Means for Your Brand
At Molyneux Marketing, we know that speed and quality are crucial when it comes to social media content. Whether you’re looking to build brand awareness, drive engagement, or capture leads, tools like Edits help you produce high-quality content at scale—and on trend.
That’s where we come in. We help businesses like yours make the most of cutting-edge tools like Instagram Edits while running targeted, high-converting Meta ad campaigns that turn viewers into customers. From crafting the creative to deploying high-performing Reels ads, our team handles it all.
And now, with Edits, your brand has more power than ever to create scroll-stopping video content that speaks directly to your audience.
A Note on Cost
Instagram has hinted that some of the more advanced AI features in Edits may eventually come with a price tag. But the core app is free for now—and well worth exploring.
So whether you’re a solo entrepreneur, small business, or established brand, the tools to create, engage, and convert are literally at your fingertips.
Ready to Elevate Your Social Media Strategy?
Molyneux Marketing is your go-to partner for all things Meta. From content creation to campaign management, we deliver real results—backed by strategy, data, and creativity.
Let us help you unlock the full potential of tools like Instagram Edits and Meta Reels to boost visibility, generate leads, and grow your brand.
Get in touch today to book your free strategy session—and let’s turn your content into conversions utilising new tools like the Instagram Edits app.
