Social media is no longer just a place for catching up with friends—it’s now one of the most powerful business tools available such as Instagram Reels Ads. At Molyneux Marketing, we specialise in turning social media into a high-performing engine for lead generation and business growth. One of the most effective tools in our arsenal? Instagram Reels ads.
Reels, Meta’s short-form video format, has become a creative playground where brands can stand out and spark action. With over 3.24 billion people using at least one Meta platform each day, the opportunities are limitless. Reels now account for over 60% of time spent on Facebook and Instagram—making them a must-use for any brand serious about digital marketing success.
Why Reels Work So Well
Reels tap directly into users’ social graphs, pushing your content to people who are already connected to your brand’s interests. In fact, Reels-style creative has been viewed over 3.5 billion times per day across Meta platforms.
According to Meta, 85% of people surveyed said they’ve followed a business after watching a Reel, while 79% went on to make a purchase or use a service. Reels aren’t just about engagement—they drive measurable business outcomes.
In head-to-head testing, brands that added Reels to their business-as-usual ad strategies saw a lower cost per action (CPA) and improved conversion rates. In one study, using 9:16 vertical video (ideal for Reels) resulted in a 34% lower CPA compared to image-only ads, and a 35% drop versus square videos with no audio.
Build Reels. Build Results.
At Molyneux Marketing, we help brands master the essential Instagram Reels Ads strategies that deliver performance:
Go Vertical (9:16 Video) – This full-screen format is immersive and designed to captivate attention instantly.
Use Sound – Audio increases entertainment value and encourages deeper engagement. Sound Collection and Meta’s music tools offer a huge library of ready-to-use tracks.
Design for the Safe Zone – Keep key elements like text and logos within the safe zone so nothing gets cut off or missed on screen.
Our creative team is skilled in crafting thumb-stopping Reels content that converts. We use Meta Ads Manager and top editing tools like Canva, CapCut, and Adobe Premiere Rush to create scroll-stopping content that aligns perfectly with your brand identity.
Collaborate with Creators to Boost Credibility
Partnerships with creators significantly boost performance. 55% of people say they’ve discovered new brands through Reels creators, and 53% are more likely to buy when content is shared by someone they follow. At Molyneux Marketing, we connect you with the right influencers and content creators to amplify your message, improve brand trust, and increase conversion rates.
Once You Nail the Basics, Explore the Language of Reels
Reels don’t need to be flashy or overly produced to succeed. They thrive on authenticity and relatability. Whether you’re educating, entertaining, or inspiring, we’ll help your brand find its unique voice and message.
Here are three key principles to guide your Instagram Reels Ads content:
Make it Entertaining – Use humour, music, and emotion to keep viewers engaged.
Make it Relatable – Tap into real-life stories and experiences that your audience can connect with.
Make it Digestible – Keep it short, sweet, and to the point. Your audience is scrolling fast—hook them early.
Ready to See Real Results?
At Molyneux Marketing, we don’t just create content—we deliver strategy, execution, and results. Our full-service social media marketing and lead generation services are built to help your business thrive in the competitive digital space.
Whether you’re just getting started or looking to elevate your current campaigns, our team is here to help you unlock the full potential of Meta Reels ads.
We’ll handle everything from creative development to targeting and optimisation, ensuring your message hits the mark.
Let’s turn your scroll into sales.
Contact Molyneux Marketing today and start generating high-quality leads with Reels ads that actually convert.
