Meta is promoting a switch into generative video. With the unveiling of Meta video AI features like VibesFeed the company is reimagining short-form content, monetization, and creative potential. In this blog, we’re going to dive into what Meta video AI means, how Vibes works, early reactions, and strategic implications for creators and brands. What Is…
New Instagram Post Format: Are the Ultra-Thin 5120×1080 Visuals Here To Stay?
Instagram is continuously experimenting, and the latest buzz is around a new Instagram post format… The ultra-thin, cinematic “banner” style posts are sized at 5120×1080, and you would have definitely seen at least one on your homepage. This super wide, shallow aspect ratio is catching attention in the feed. So, we’ll going to unlock how…
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Social Proof Strategies: Elevating Luxury Brand Trust Online
In the luxury market, trust is currency. When a potential client is about to spend thousands on a product or service, they’re not just buying what you offer — they’re buying into the belief that your brand will deliver on its promise. Building brand trust is therefore one of the most valuable investments any high-end…
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Meta Reel Trials: A Smarter Way to Test Content on Instagram
Instagram’s latest experimental feature—Meta Reel Trials—is now being tested with a wider group of users, offering marketers and creators a unique opportunity to preview Reels with non-followers before they hit the main feed. This low-risk, data-driven tool could reshape how brands launch and refine video content. For businesses already active on Instagram, or those just…
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Bluesky Rolls Out Blue Checkmarks – Is It Time To ‘Check’ It Off Your List?
Bluesky Verification has launched. Bluesky Rolls Out Blue Checkmarks—Here’s Why Bluesky Verification Is Critical for Your Brand’s Credibility and Lead Generation The blue check is back—and not just on X (formerly Twitter). Bluesky, the fast-growing decentralised social platform, has just announced that it’s rolling out verified blue checkmarks for “authentic and notable” accounts. And while…
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Instagram ‘Edits’ App – News Just In!
The Instagram Edits App has just launched! If you’re using social media to grow your business—and let’s be honest, you should be—there’s a new tool on the block that’s set to transform how you create content on Instagram. Say hello to Edits, Instagram’s brand-new video editing app designed to simplify content creation while supercharging your…
Instagram Reels Ads: A Guide to Driving Real Results – Supercharge Your Campaign
Social media is no longer just a place for catching up with friends—it’s now one of the most powerful business tools available such as Instagram Reels Ads. At Molyneux Marketing, we specialise in turning social media into a high-performing engine for lead generation and business growth. One of the most effective tools in our arsenal?…
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YouTube – Key Areas Of Focus for 2025 – From CEO Neal Mohan
As YouTube celebrates its 20th anniversary, the platform continues to shape digital culture and drive the creator economy forward. What began with simple, low-quality videos has evolved into an expansive ecosystem where creators produce high-budget talk shows and even full-length films. Additionally, television has now become the dominant screen for YouTube viewership in the U.S.,…
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Why a Bespoke Marketing Approach is More Crucial Than Ever
As we move deeper into 2025, the rapid advancement of artificial intelligence (AI) is reshaping the way we interact, communicate, and consume content on social media. Now more than ever, a bespoke marketing approach is crucial for businesses to survive. Tech giants like Meta and X (formerly Twitter) are accelerating their AI-driven strategies, integrating machine…
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Instagram Dimensions: The Future of Social Media Marketing in 2025
In the ever-evolving world of social media, staying ahead of trends and understanding platform-specific nuances is crucial for businesses looking to maximise engagement which stems down to using the optimal Instagram dimensions. What Are Instagram Dimensions? One of the key aspects of effective Instagram marketing is mastering the correct image and video dimensions for different…
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