Ads Alone Don’t Book Rooms — Strategy Does Boutique hotels and high-end spas offer more than just amenities — with a Meta ad agency by their side, hotels can attract guests who haven’t even stepped foot inside. The answer: Meta Ads, paired with strategy that reflects your brand’s luxury status. As a Meta agency for…
Meta Reel Trials: A Smarter Way to Test Content on Instagram
Instagram’s latest experimental feature—Meta Reel Trials—is now being tested with a wider group of users, offering marketers and creators a unique opportunity to preview Reels with non-followers before they hit the main feed. This low-risk, data-driven tool could reshape how brands launch and refine video content. For businesses already active on Instagram, or those just…
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Meta News: Opportunity Score Signals a New Era for Smarter Advertising
In a major update making waves across the digital marketing world, Meta has launched Opportunity Score, a new feature in Ads Manager designed to help advertisers optimise campaigns more intelligently. It’s a scoring system—0 to 100—that reveals how well a campaign aligns with Meta’s best practices and offers real-time suggestions for improvement. This release reflects…
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Why Meta Marketing in 2025 Is All About Transparency
In a landscape where attention spans are shrinking and scepticism is rising, trust has become the most valuable currency in digital marketing and especially with Meta marketing strategies on the rise. Meta’s Q1 2025 Transparency Report reveals a shift in how that trust is built: the transition from traditional fact-checking to a crowdsourced annotation system…
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Meta’s Ad-Free Subscription and the Battle Over Personal Data: What It Means for Marketers
In the latest chapter of evolving Meta developments, the tech giant is facing increasing pressure from regulators over how it handles personal data across its platforms. This time, the scrutiny is centred around its ad-free subscription model in the EU and the UK—and whether it complies with privacy laws. For marketers, this case is more…
Meta Integrations – Introducing The WhatsApp Integration
In a significant update, Meta integrations now enable WhatsApp profiles to link into its Accounts Centre, alongside their Facebook, Instagram, and Messenger profiles. This new integration is designed to streamline cross-platform interactions, enabling users to log in more seamlessly, cross-post content, and manage their accounts with greater ease. While some users may have concerns regarding…
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