Luxury marketing is entering a defining era. The most important luxury marketing trends reveal one clear truth: innovation is no longer optional. With rising AI, ever changing social platforms and marketing strategies that define the visibility of brands, this is the year to adapt. Luxury brands must evolve without compromising heritage, prestige, or identity. Understanding Luxury…
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Digital marketing trends in 2026 are no longer defined by who can move the fastest. They’re shaped by who can go the deepest. After years of algorithm chasing, content saturation and short-term tactics, the industry is entering a more intentional era. One where authority, substance and genuine connection matter more than volume or velocity. This…
2025 has been a standout year for creativity, culture-first thinking, and bold brand storytelling. As consumers lean into authenticity and community, brands are shifting away from overly polished advertising and into campaigns that feel human, intentional and meaningful. Below are the best marketing campaigns 2025 has delivered so far and what marketers can learn from…
Instagram is continuously experimenting, and the latest buzz is around a new Instagram post format… The ultra-thin, cinematic “banner” style posts are sized at 5120×1080, and you would have definitely seen at least one on your homepage. This super wide, shallow aspect ratio is catching attention in the feed. So, we’ll going to unlock how…
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In the ever-evolving landscape of B2B marketing, staying abreast of emerging trends and data-driven insights is paramount for marketers aiming to maintain a competitive edge. LinkedIn’s 2024 B2B Marketing Benchmark Report offers a comprehensive analysis of the current state of B2B marketing, shedding light on pivotal changes and providing actionable recommendations for professionals in the…
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In a rapidly evolving social media landscape, platforms that offer fresh perspectives and alternatives to traditional giants have the potential to make waves. Enter BlueSky, a decentralised social media platform that has quickly gained traction, boasting 2.5 million users and introducing trending topics to foster greater engagement. With its unique approach to decentralization and user…
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Pinterests 2025 Trend Predictions are now live, showcasing emerging themes expected to dominate the platform and inspire creators, brands, and audiences worldwide. By analysing user behaviour and search trends, Pinterest provides valuable insights into how people will engage with content, ideas, and products in the year ahead. Let’s dive into the key highlights of their…
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As 2024 unfolds, Google search trends shed light on the topics, products, and cultural phenomena that captured global attention. These trends, culled from billions of daily searches, offer valuable context for marketers, content creators, and businesses seeking to connect with audiences more effectively. Cultural and Social Shifts Reflecting in Searches One of the defining…
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As 2024 unfolded, the marketing trends that shaped transformative shifts driven by technology, cultural dynamics, and evolving consumer expectations. Kantar’s latest report highlighted ten pivotal trends that marketers embraced to stay ahead of the curve. Here’s a recap of these trends and their implications: 1. AI Took Center Stage Generative AI (Gen AI)…
As the digital landscape continues to evolve, understanding industry benchmarks is crucial for businesses to gauge their performance and strategise effectively. Hootsuite‘s Q2 2024 show benchmarks for social media platforms provide a comprehensive overview of how various sectors are performing on Facebook, one of the most influential social platforms. Here’s a detailed look at the…
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