Blog

Navigating Social Media Trends in 2025: Strategies for Business Success

Posted on 28 January 2025

As we approach 2025, the social media trends landscape is undergoing significant transformations that businesses must understand to maintain a competitive edge. Hootsuite‘s latest report highlights key social media trends shaping social media strategies, emphasising the importance of agility and innovation. Content Experimentation Trends The Creative Disruption Trend Brands are increasingly prioritising entertainment on social…

Social Media Trends to Watch in 2025

Posted on 7 January 2025

As we step into 2025, the social media landscape continues to evolve at an unprecedented pace, reshaping how businesses communicate, market, and grow. With new trends emerging and existing ones gaining traction, it’s clear that companies must adapt their strategies to stay relevant. Hiring a social media manager now is not just a wise move—it’s…

Pinterest’s 2025 Trend Predictions: What’s Shaping Tomorrow’s Creative Landscape

Posted on 2 January 2025

Pinterests 2025 Trend Predictions are now live, showcasing emerging themes expected to dominate the platform and inspire creators, brands, and audiences worldwide. By analysing user behaviour and search trends, Pinterest provides valuable insights into how people will engage with content, ideas, and products in the year ahead. Let’s dive into the key highlights of their…

Q5 Marketing – Exploring Opportunities With Meta

Posted on 26 December 2024

As we approach the unique “Q5” period in the marketing calendar—the window spanning post-holiday festivities to early January—Meta has released a set of insights to help brands capitalise on this lucrative yet underutilised season. Dubbed as a time for renewed consumer engagement and experimental advertising, Q5 offers a golden opportunity to connect with audiences in…

Google Search Trends: A Window into Our Collective Interests

Posted on 19 December 2024

As 2024 unfolds, Google search trends shed light on the topics, products, and cultural phenomena that captured global attention. These trends, culled from billions of daily searches, offer valuable context for marketers, content creators, and businesses seeking to connect with audiences more effectively. Cultural and Social Shifts Reflecting in Searches One of the defining…

Marketing Trends That Shaped 2024

Posted on 12 December 2024

As 2024 unfolded, the marketing trends that shaped transformative shifts driven by technology, cultural dynamics, and evolving consumer expectations. Kantar’s latest report highlighted ten pivotal trends that marketers embraced to stay ahead of the curve. Here’s a recap of these trends and their implications: 1. AI Took Center Stage Generative AI (Gen AI)…

Social Media Metrics: What They Mean

Posted on 28 November 2024

When utilising Instagram to drive business goals, tracking the right metrics is key to maximising social media metrics and ROI at every stage of the marketing funnel. Understanding the relevant social media metrics at each phase—awareness, consideration, conversion, loyalty, and advocacy—enables businesses to tailor their content and strategy, optimising impact on both customer engagement and…

How Does The TikTok Algorithm Work?

Posted on 21 November 2024

The TikTok algorithm is central to how content is discovered and consumed on the platform. Understanding how this algorithm works can help users maximise engagement, boosting visibility and interactions with their content. But how does the TikTok algorithm work? With over 1 billion active users, TikTok has quickly become a powerful tool for brands, creators,…

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