In the latest chapter of evolving Meta developments, the tech giant is facing increasing pressure from regulators over how it handles personal data across its platforms. This time, the scrutiny is centred around its ad-free subscription model in the EU and the UK—and whether it complies with privacy laws. For marketers, this case is more…
Instagram Experiments with AI-Generated Comments: What It Means for Creators and Users
Instagram is stepping further into the AI age. According to a recent report from Social Media Today, the platform is testing AI-generated comments suggestions—a feature designed to help users engage with posts by offering automatically created, contextually relevant responses. It’s part of Meta’s broader push to integrate generative AI into its social platforms. But what…
META Testing Downvotes on Instagram Comments
META testing downvotes is the newest experimentation for Instagram but not one it hasn’t tried before. META is testing this change to it’s ranking platform in an effort to gather user feedback on comments that may be perceived as harmful or overly negative. The goal is to refine the platform’s ranking system by pushing down…
YouTube – Key Areas Of Focus for 2025 – From CEO Neal Mohan
As YouTube celebrates its 20th anniversary, the platform continues to shape digital culture and drive the creator economy forward. What began with simple, low-quality videos has evolved into an expansive ecosystem where creators produce high-budget talk shows and even full-length films. Additionally, television has now become the dominant screen for YouTube viewership in the U.S.,…
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B2B Marketing: 10 Steps To Better Marketing Practices in 2025
In the ever-evolving landscape of B2B marketing, staying abreast of emerging trends and data-driven insights is paramount for marketers aiming to maintain a competitive edge. LinkedIn’s 2024 B2B Marketing Benchmark Report offers a comprehensive analysis of the current state of B2B marketing, shedding light on pivotal changes and providing actionable recommendations for professionals in the…
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Google AI Updates: Enhancing Performance Max Campaigns with Smarter Image Generation
In the fast-paced world of digital advertising, staying ahead of the curve is crucial. Google is once again stepping up its AI capabilities, introducing new updates to its Performance Max campaigns that promise to revolutionise ad creation and optimisation amongst the first of many Google AI updates rolling out in 2025. Among the most notable…
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Meta Integrations – Introducing The WhatsApp Integration
In a significant update, Meta integrations now enable WhatsApp profiles to link into its Accounts Centre, alongside their Facebook, Instagram, and Messenger profiles. This new integration is designed to streamline cross-platform interactions, enabling users to log in more seamlessly, cross-post content, and manage their accounts with greater ease. While some users may have concerns regarding…
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Stronger Conversions Come From Defining Your Core Message
As we step into a new year, now is the perfect time to reassess and refine your marketing strategy, ensuring that your business is set up for maximum impact and stronger conversions. That is, of course, if you have a structured strategy in place at all. Strategy Is Key While major brands operate with coordinated,…
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Why a Bespoke Marketing Approach is More Crucial Than Ever
As we move deeper into 2025, the rapid advancement of artificial intelligence (AI) is reshaping the way we interact, communicate, and consume content on social media. Now more than ever, a bespoke marketing approach is crucial for businesses to survive. Tech giants like Meta and X (formerly Twitter) are accelerating their AI-driven strategies, integrating machine…
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Instagram Dimensions: The Future of Social Media Marketing in 2025
In the ever-evolving world of social media, staying ahead of trends and understanding platform-specific nuances is crucial for businesses looking to maximise engagement which stems down to using the optimal Instagram dimensions. What Are Instagram Dimensions? One of the key aspects of effective Instagram marketing is mastering the correct image and video dimensions for different…
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